Business Management – Strategy and Competitive Advantage
Order Description
Develop your ability to systematically analyze and plan for a dynamic, fast-growing organization. prepare a strategic analysis of/plan for Shake Shack, a fast food burger and milkshake restaurant in Philadelphia. Your “client” is that organization’s top management team. Your paper will be graded on the basis of its insight, logic, and scope.
Page 1: Present
• Current capabilities—as a mix of differentiation (D), economy (E), and interaction (I).
All three criteria matter, but most organizations can excel against only one or two—so
there are six viable strategic options: D, E, I, DE, DI, or EI. You are to select and
then defend one of these options. Some DEI parallels from the strategy literature are
listed on p. 107 of The Geometry of Strategy.
• Current customers, competitors, and complementors (C3)
Page 2: Future
• Your time frame (planning horizon), and rationale for that date
• Your proposed capabilities priority (choose one: D, E, I, DE, DI, or EI)
• Your expected/proposed C3
Page 3: Future
• Rationale for your proposed capabilities
• Rationale for your expected/proposed C3
• Major implementation issue(s)