Business of information technology

Business of information technology

You are to act as a consultant brought in to advise Fontana on their ambition of developing and selling the HGRM solution to other hotels. Apply the concepts we have covered so far to produce a persuasive essay that explains why HGRM is effective, thereby making Fontanas vision a viable and profitable ambition, and recommendations on how to further enhance HGRM.

Deliverable
The essay must include the following key points:
An explanation of the need for HGRM in the context of the pressures facing the hospitality industry.Use Porters five forces model to explain in terms specific to the hospitality industry, what these forces are, how they put pressures on hotels, and how HGRM could mitigate those forces.

An explanation, using the balanced scorecard as a strategic map, of how HGRM as a strategic initiative has helped Fontana achieve the hotels strategic goals of capturing the essence of true hospitality.

An elaboration of the realised benefits from HGRM as tangible outcomes of the HGRM initiatives.

Three technical recommendations on how the HGRM should be developed further.

Preliminary assessments of the costs associated with the implementation of these recommendations.

Answer these questions After finishing the essay. provide brief answers:

Summarise the key recommendations, costs, and expected ROI.

Provide overview of the hospitality market and the pressures faced by hoteliers in the market.

Provide overview of HGRM, focusing on the key features and functionalities of HGRM that has provided Fontana with the competitive advantages to address these pressures.

Elaborate on HGRMs benefitsfinancial, customer, processes, employees, and IT capabilities.

Explain how HGRM deliver these benefits using the balanced scorecard as a framework to situate these benefits and link HGRM to these benefits in a strategic map.

Highlight how Fontana could capitalise on these benefits and the value of HGRM further by enhancing the product and selling it to other hotels.

Recommend what additional features and functions that HGRM should have to make it an even more effective solution to help hotels that adopt it gain competitive advantages.

Briefly describe and explain the expected cost of implementing these recommendations.

Summarise and the highlight the key recommendations and expected benefits again.
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