Businnes Competitve Analysis

What is the value one product provides that the others do as well?
What is the value that one product provide that the other do not do well?
What competitive advantages based on branding and utility did you find for each product?
How can this information be used to improve your products brand?
The report must use the following outline heading format:
The cover page must follow exactly the example posted on Blackboard.
The introduction section should be a brief description of both leaders personal history and why you chose them to study.
The data section must include detailed SWOT analysis of the various key aspects of each product as they relate to the data categories of SWOT.
The analysis section must compare and contrast the two chosen competing products, that compares the data points found in the previous section, to find similarities and differences in your product.
The conclusion section should include your opinion on the virtues and shortcomings of each product. It must also tell how you will this knowledge to improve your product’s brand.

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