Calculating Customer Equity Management

Calculating Customer Equity Management, Customer Lifetime Value, Retention Rate, Potential value of a customer, Acquisition costs, Selection of the right order etc…
Paper Objectives
Determine how acquisition costs are incurred by firms when they acquire new customers.
Explore how to identify and select the right customer.
Examine how to select the right order.
Determine the potential value of a customer and how it differs from customer lifetime value.