COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969;

 
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment 3 Information
Subject Code: GB580
Subject Name: Strategic Management
Assessment Title: Individual business analysis
Weighting: 20%
Total Marks: 20
Due Date: Week 8
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Assessment Description
…
Individual assignment: Strategic decision making in action
(20 marks | Word limit: 2000 words)
Discuss the following:
Question 1 (5 marks | Word limit: 500 words)
(a) Analyse how you would determine whether the combined value of a company’s diversified businesses is
greater to the company than each of the individual businesses. Provide reasons for your analysis.
You need to support your answers with quantitative and qualitative research. You are NOT required to do a
full DCF valuation for part (b).
Question 2 (15 marks | Word limit: 1500 words)
Conduct your own research on Woolworths Limited in order to address the following questions:
(a) Do you believe that the combined value for Woolworths Limited of its businesses is greater than the value
of each of the individual businesses? Justify your opinion.
(b) Why do you think Woolworths Limited has pursued a diversification strategy? Explain your choice.
(c) What type of diversification has Woolworths’ adopted? Explain its key features and why you think this type
of diversification was chosen. Support your answer with a diagram that shows the relationship of the
businesses.
(d) Assess the level of success you think Woolworths has achieved from diversification of its businesses.
End of assessment
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COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Marking Rubric
Criteria HD (High Distinction)
85%-100%
DN (Distinction)
75%-84%
CR (Credit)
74%-65%
P (Pass)
50%-64%
NN (Fail)
0%-49%
Score
Question 1a Logical, clear and succinct
explanation of how you
would determine the
combined value of
businesses of a diversified
company.
Logical and relevant reasons
given for your point of view,
skilfully integrating
comprehensive research
provided to support view.
Sound, clear and brief
explanation of how you
would determine the
combined value of
businesses of a diversified
company.
Sound and clear reasons
given for your point of view,
with systematic research
provided to support view.
Reasonable, clear and brief
explanation of how you
would determine the
combined value of
businesses of a diversified
company.
Reasonable and clear
reasons given for your point
of view, with systematic
research provided to support
view.
Adequate explanation lacking
some elements of how you
would determine the combined
value of businesses of a
diversified company.
Adequate and sufficient
reasons given for your point of
view, with adequate research
provided to support view.
Poor or no explanation of how you
would determine the combined
value of businesses of a
diversified company
Poor or no reasons given for your
point of view with poor or no
research provided to support view.
/5
Question 2a Excellent and logical opinion
with robust and relevant
justification based on
extensive research of
whether Woolworths
Limited’s combined value is
greater than the value of its
individual businesses.
Sound and well-constructed
opinion with sound and
relevant justification based
on broad research of
whether Woolworths
Limited’s combined value is
greater than the value of its
individual businesses.
Solid and appropriate
opinion with adequate
justification but lacking some
detail based on extensive
research of whether
Woolworths Limited’s
combined value is greater
than the value of its
individual businesses.
Adequate and appropriate
opinion with adequate
justification lacking some
detail based on extensive
research of whether
Woolworths Limited’s
combined value is greater than
the value of its individual
businesses.
Poor or no opinion with poor,
irrelevant or no justification which
is not based on any research of
whether Woolworths Limited’s
combined value is greater than the
value of its individual businesses.
/3
Question 2b Excellent, logical and
substantiated explanation for
Woolworths pursuing a
diversification strategy with
clear reference to correct
reasons in the textbook and
evidence of further research.
Sound and well- constructed
explanation for Woolworths
pursuing a diversification
strategy with reference to
correct and clear reasons in
the textbook, and evidence
of further research
Solid explanation for
Woolworths pursuing a
diversification strategy with
clear reference to correct
reasons in the textbook and
evidence of sufficient further.
Adequate explanation for
Woolworths pursuing a
diversification strategy with
clear reference to correct
reasons in the textbook and
evidence of sufficient further.
Poor or no explanation for
Woolworths pursuing a
diversification strategy with no
clear reference to correct reasons
in the textbook and/or sufficient
evidence of further research.
/3
Question 2c Correct identification of type
of diversification selected by
Woolworths
Excellent, logical and
substantiated explanation of
Woolworths’ choice of
diversification.
Use of a detailed diagram
that clearly and logically
shows how the relationship
of the businesses.
Correct identification of type
of diversification that
Woolworths selected.
Full explanation of
Woolworths’ choice of
diversification with sound
reasons.
Sound use of a wellorganised
diagram that
shows the relationship of the
businesses.
Correct identification of type
of diversification that
Woolworths selected.
Adequate explanation of
Woolworths’ choice of
diversification.
Adequate use of a basic
diagram lacking some detail
that shows the relationship
of the businesses.
Correct identification of type of
diversification that Woolworths
selected.
Inadequate explanation of
Woolworths’ choice of
diversification.
Inadequate use of a basic
diagram lacking some detail
that shows the relationship of
the businesses.
Incorrect identification of type of
diversification that Woolworths
selected.
Poor or no explanation of
Woolworths’ choice of
diversification.
Poor or no use of a diagram that
shows the relationships of the
businesses.
/3
Question 2d Excellent and logical
explanation of Woolworths’
level of success or
achievement.
Explanation skilfully
Sound and logical
explanation of Woolworths’
level of success or
achievement.
Explanation usefully applies
Reasonable explanation of
Woolworths’ level of success
or achievement.
Explanation adequately
applies sufficient evidence of
Limited explanation of
Woolworths’ level of success
or achievement.
Poor or no explanation of
Woolworths’ level of success or
achievement.
Explanation poorly applies or lacks
evidence of research and use of
/3
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
integrates evidence of wider
research and use of
appropriate performance
ratios and measures.
evidence of further research
and use of appropriate
performance ratios and
measures.
research and use of
appropriate performance
ratios and measures.
Explanation applies insufficient
evidence of research and use
of appropriate performance
ratios and measures.
appropriate performance ratios
and measures.
Use of research and quality of
analysis.
Excellent and skilful
integration of substantial
research to support analysis
within the word limit.
Very good evidence of wider
research to support analysis
within the word limit.
Good evidence of wider
research to support analysis
within the word limit.
Adequate evidence of wider
research to support analysis
within the word limit.
Little or no evidence of wider
research to support analysis within

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