Company Profile

Company Profile
For this paper, you will research and construct a corporate profile for a publicly-traded company which operates in cyberspace and therefore has a need for
cybersecurity products and services. A list of approved companies appears at the end of this assignment description. If you wish to use a company not on the approved
list you must first obtain the approval of your instructor.

Research

1. Review the company’s website to learn about the products and services which it sells.

2. Retrieve and review the Hoovers profile for the company. The company profile web pages are interactive and have expanding menus / options (see figure below). You
may find it helpful to use the “Print Quick Report” menu item under My Tools. http://ezproxy.umuc.edu/login?url=http://www.mergentonline.com/Hoovers

3. Download and review a copy of the company’s most recent Annual Report to Investors from its Form 10-K filing with the United States Securities and Exchange
Commission.

4. Identify 3 or more additional sources of information about the company and how it operates in cyberspace. These can be news articles, data breach reports, etc.

5. Using the information obtained from your sources, identify the types of information and business operations which drive this company’s need for cybersecurity
products and services. (What needs to be protected?)

6. Using the course readings and other materials, develop a “Buying Forecast” for likely purchases by this company for cybersecurity related products and services.

Write

1. An introduction section which identifies the company being discussed and includes a brief overview of the company including when it was founded and significant
events in its history.

2. An overview of the company’s operations which summarizes information obtained from its annual report, the Hoovers profile for the company, and other sources which
you found in your research. This information should include: headquarters location, key personnel, primary types of business activities and locations, major products
or services sold by the company, major competitors, stock information (including ticker symbol or NASDAQ code), recent financial performance, and additional relevant
information from the business profiles.

3. A separate section in which you describe this company’s needs or requirements for cybersecurity. What information and/or business operations need to be protected?

4. A separate “Buying Forecast” section in which you discuss the company’s likely future purchases for cybersecurity products and services. In this section, you should
identify and discuss three or more categories of cybersecurity products or services which this company is likely to purchase.

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