Decision Making (Strategy)

Decision Making (Strategy)

DescriptionBased on the knowledge contained in the Bombardier case (attached file Case – Bombardier.pdf), perform the following analyses,
considering that you are a Strategy Advisor for the president of Bombardier. A- The exact parameters are
1) Period: The date January 1st 2007;
2) Group role: Strategy Advisor for the President of Bombardier;
3) Task: Advise Bombardier’s president on the best course of action that would improve Bombardier’s competitive position, take advantage of the circumstances and avoid/prevent/mitigate risks. B- Instructions/points to cover
Perform the task based solely on the information contained in the cases and the slides presented during the classes (please refer to Decision Making Class.pdf attached fil or do use the references in the file also attached About the course and References.docx). Key topics to consider:
a) Based on the analysis of the market, should Bombardier Launch the C series? Justify your
answer.
b) what are the opportunities and threats for Bombardier?
4) Required analytical tools:
a) ACH
b) Decision support table
c) Risk Identification (pick the top risks to be considered and propose a contingency plan for Embraer).C – Paper structure:
Part 1: Responding to the demand of the decision maker:
Introduction
Problem definition
Importance of the decision
Recommendation
Part 2: The Analysis
5 Forces
STEPLE
ACH
Contingency plan
Monitoring plan
Decision matrix
Risk prioritization matrix

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