E-Commerce
Based on the latest Pew Internet and American Life Project (http://www.pewinternet.org/) reports, articles, and, news prepare a report on the current demographic
trends of US Internet use.
Demographic features reported on should include but are not limited to gender, age, education, income, location (urban vs. rural), ethnicity/race, etc.
Data report should be based on data for 2014 and/or 2015 as applicable.
All data reported should be from the same time frame. That is, you cannot report on age from data for 2014 and on income from data for 2015.
You should compare data across two reporting cycles such as 2012 and 2015. For comparison reporting data cannot be older than 2010.
Prepare a table with the information you find AND provide a brief analysis and summary of the data that you have included in your report.
(8 points)
Based on your research, analysis, related readings and knowledge identify some current major social and legal trends in E-Commerce and Internet usage.
(5 points)
What is the impact of your findings on the marketing strategies adopted by e-commerce vendors for current and future e-commerce ventures? Provide specific suggestions
to ensure the success of their on-line ventures. (6 points)
Based on your findings, and, in light of the recent massive federal hack suggest provide specific suggestions to ensure the success of on-line e-government ventures?
(6 points)
Some reference web-sites:
Federal: https://www.whitehouse.gov/omb/e-gov
State: Texas: http://www.texas.gov/
Scroll down to view link for online services
City: Houston: http://www.houstontx.gov/
Make sure you include a reference list (bibliography) of all the materials used and have provided in-text citations as appropriate (For example, for the Table for
Question # 1 provide the source of the data). You must use the APA format for all citations including but not limited to citing online resources, reference/citation
list and in-text citations.
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