eCommerce Business Plan

eCommerce Business Plan
Order Description
eCommerce Business Plan

Select a business that does not have and needs an eCommerce business plan. Find three different Web sites for the business area selected. These sites will serve as your competitive round-up analysis.
• Choose a small business that has a limited or no web presence
• Identify the company’s goals, mission…
• Identify the company’s current standing toward its goals
• Give a plan to give company web presence that can help it achieve its goals
This should include a minimum of 5 citations from the text. Additional citations from outside sources encouraged
Get creative and Include an interesting strategy to leverage the market. Example: The company Sports Authority has little to no web presence and failed by not adapting to eCommerce. They could have had an eCommerce app allowing the buyer to make emergency purchase delivering the good in a timely manner. {My son left his baseball glove at the house which is 4 hours away. Thanks to Sports Authority Emergency purchase we had a new glove delivered to the field in time for the game.}
So basically, choose a company that is not doing well and that does not have a website or a very weak, dated and inferior site.
Share its mission and goals.
What are their successful competitors doing? What do their websites look like?
What kind of a website and what kind of features should this have in order for the company to be more successful and achieve its own goals?

Course Book:
Electronic Commerce, Gary P. Schneider, Cengage Boston, 201 – 11th ed.
(10th ed. is also acceptable)

Rubric
Criteria Points Required Detail

Content – 50% up to 50% Address all the content required in the instructions for the assignment.
Avoid going under or over the page requirement – 10% deduction for going over or under (reference page does not count) – a longer paper will not get a higher score.
Citations are required for all papers as is a reference page. No more than 15% of your paper should be a direct quote.
Organization – 20% up to 20% Make sure you have a formal introduction and conclusion that clearly states your thesis and briefly summarizes EACH main point you will discuss in the body of your paper. The introduction is your first paragraph and the conclusion is your last–they should be 3-7 sentences.
Make sure the body of your paper is in a logical order.
Grammar & Sentence Structure 20% up to 20% Make sure your paper is free from spelling and grammatical errors. Avoid any use of contractions (can’t, isn’t, they’re) spell them out. Avoid any use of 2nd person (you, your) and avoid asking any questions in your paper or using any question marks.
APA – 10% up to 10 % Use MS Word. I STRONGLY suggest you get to Perrla for your APA (www.perrla.com) – it will assist with all your APA formatting including citations references!