Factors Affecting the Growth of Apple in the UK Market

Name

Class
Professor
Institution
City and State
Date

RESEARCH PROJECT PROPOSAL Template
A. Research Proposal
Student Name:
Student ID:
Provisional Topic Title:
Proposal structurally approved by the workshop tutor: Yes/No
Table of Contents
RESEARCH PROJECT PROPOSAL Template 2
Factors Affecting the Growth of Apple 3
Chapter one: Introduction 3
Research Questions 3
Research Objectives 3
Chapter Two: Literature Review 3
Introduction 3
iPhone’s Market share in the United Kingdom 3
Marketing strategies deployed by Apple’s iPhone 3
Factors Affecting the Growth of the iPhone Market 3
Intensity of Rivalries within the Industry 3
The Bargaining Power of the Suppliers 3
Chapter Three: Methodology 3
Introduction 3
Research Design 3
Target Population 3
Methods of Data Collection 3
Sampling Design 3
Empirical Framework 3
Data Analysis 3
Resources for the Study 3

Factors Affecting the Growth of Apple
Chapter one: Introduction
The mobile phones’ demand has been increasing, owing to the rapid changes in the world’s general technology. The increase in demand has also been closely attributed to the recent introduction of smartphones in place of the earlier feature phones. Notably, the demand escalated with the introduction of the Android Operating system that was availed for free to mobile developers by Google. The move saw several mobile phone manufacturers adopt the operating system, pushing away the initial ones like Symbian. The only competitive platform against Android was the iOS system developed by Apple Inc. The iPhone produced by Apple Inc has been a popular brand across the global market, and it has led to the organization’s growth significantly. The organization also operates various other products such as Mac computers, iPad, and applications, which are sold online (Shiu, 2005, p. 24). The growth of the organization has been affected by many factors ranging from internal to external factors.
The rise of various mobile applications has also cemented the increased market demand for mobile phones. In recent times, virtually all day-to-day activities can be done via mobile phone applications. For instance, one can have his or her mobile phone fitness application (app). In addition, financial activities have been integrated into mobile phones. For example, one can easily transfer money and pay bills through mobile money transfer services. Lastly, the consumer demand for mobile phones has been elevated by the social communities that are characteristic of virtually any modern smartphone. The iPhone is manufactured and distributed by the Apple Incorporation. Founded in 1976, Apple Inc. has been a key player in the production of computers and cell phones. Apart from the iPhones, the company also has an array of products, notably; iPod media players, iPad tablets, the Apple smart watches, and the Mac line of computers and laptops (Johnson, Li, Phan, Singer, & Trinh, 2012).
By revenue, Apple is the world’s second largest company dealing in information technology. It is only second to Samsung Electronics, one of its principal corporate rivalries. With an emphasis on the mobile market, Apple is the third largest mobile phone company by revenue- behind Samsung and Nokia. In 2014, Apple became the first company in the history of the United States to be valued at over $700 billion (Park, 2014, p. 361). Moreover, it became the largest publicly traded company in the world with market capitalization.
With its assured dominance in the United States’ market, this paper decided to take another angle in the analysis of Apple’s performance. With close reference to the iPhone, this research will seek to analyze the market of the commodity in the United Kingdom (UK) market. The proposal lays a foundation of s study into the factors affecting the growth of Apple, with a specific focus on the UK market.
Research Questions
This research paper will seek to answer the following questions:
1. Is the external environment, especially the competitors the main factor affecting the growth of Apple in the UK?
2. Are the internal factors at Apple Inc affecting the growth of Apple in the UK market?
3. Is the entrepreneurial culture adopted by the CEO a factor affecting the growth of Apple Inc in the UK market?
4. Are the macro environmental factors such as politics and legal considerations affecting the growth of Apple Inc in the UK market?
Research Objectives
This research paper will primarily try to achieve the following set of goals through intensive research and analysis.
1. Establish whether the external environment, especially the competitive environment is a primary factor affecting the growth of Apple Inc in the United Kingdom market.
2. Determine whether the internal factors at Apple Inc are affecting its growth in the UK market.
3. Establish whether the entrepreneurial culture adopted by the CEO affects the growth of the organization.
4. Establish whether the macro environmental factors, such as politics and legal factors are affecting the organization’s growth in the UK market.
Chapter Two: Literature Review
Introduction
The section will present the literature materials that will cover the market share by Apple Inc. in the United Kingdom, the marketing strategies deployed by Apple and the subsequent problems facing the market expansion by Apple Incorporation.
iPhone’s Market share in the United Kingdom
According to (Battaglia, 2014, p. 11) between December, 2013 and February, 2014, the Apple market share climbed subsequently in the UK market. During the three month period, the Google’s Android powered phones and Samsung suffered a fall in the market share at the expense of the iPhone. At the end of February, iPhone held about 32.1% of the overall UK market share. It represented a 3.1% increase in sales from the previous financial year. The improvement was greatly attributed to the sale of the iPhone 5s and the iPhone 5C. While the Android-powered phone held a substantial competition against iPhones, their sales slipped downwards from 58.3 percent to 54 percent. Subsequently, this fall reflected the declination of their United Kingdom’s market share from 36.7 percent to 30.2 percent. However, these figures do not cover the awaited release of the Samsung Galaxy S5, which was expected to increase the market share and overall revenue.
After the introduction of the iPhone 6 series, Apple registered a record high of 42.5 percent of the market share in the United Kingdom alone. Apart from the iPhone 6 aspects, the demand for iPhones was also boosted by the flexibility of the new iOS8. Additionally, the iOS is more adaptable with its availability in about 68 percent of all the other devices. At inception, the iPhone 6 captured a whopping 19% of all the smartphone sales in the United Kingdom regardless of the price. While iOS remain second in terms of usage in the UK, it is the popular mobile platform in Japan with a 53.8 percent market share (Poynter, Williams, & York 2014, p. 67).
Conversely, the decline of Samsung and other Android-powered devices does not necessarily mean a holiday to the competitors in the market. The choice of mobile phone brands entirely depends on the consumer, empowering them to dictate the superiority of the cell phone manufacturers.
The table below shows the market share by operating system in the United Kingdom;
Oct 2013 Oct 2014 % change
Android 54.6 52.3 -2.3
iOS 29.1 39.5 10.4
Windows 12.0 7.7 -4.3
Other 4.3 0.6 -3.7
Source: Datamonitor (Firm)
Marketing strategies deployed by Apple’s iPhone
Every ambitious company will strive to succeed and become a market leader in their particular industries. It is important to note and acknowledge that there is only one slot for the market leader. In this regard, firms in the same industry have to be aggressive and smart with their marketing strategies. While it is relatively hard to reach the top spot, so maintain the place.
According to Sheehan (2011, p. 54) Apple does not have a distinct marketing budget. It means that they rarely indulge in television, radio, search engine optimization, or print adverts of any kind. Apple has found a way of getting a free rider’s advertisement advantage. The fact that iPhones are consistent in terms of being the best seller phones year after year, most telecommunication firms try to associate with it and share in the pride of selling Apple products alone. As a result, they end up advertising on behalf of Apple Inc.
The marketing strategy is referred to as the exclusivity technique. The approach is commonly executed with close reference to the firm’s success while giving a section of its customer’s selective services and prices. For instance, a company can create offers for people who have already purchased their products. In a broader perspective, it aims at making a group of customers feel unique by virtue of the ownership of the product in question (Cadogan 2009, p. 88). As a relatively cheap marketing technique, Apple has deployed it by making the iPhone series an exclusive brand. Conversely, this technique played a significant role in the publicizing of the iPhone brand in general. For this reason, Apple restricted the supply of their phones directly to customers and the mobile phone providers.
Gilbreath (2010, p. 34) notes that after the production of the first iPhone brand, it was made exclusively available from a particular mobile provider. Due to the limited stock and the first come, first serve basis, curious buyers would queue outside Apple stores for days to buy the phones. In turn, it attracted the media’s attention, giving Apple a free airtime and publicity. The company exclusivity approach creates two opposing groups in the society. Subsequently, a conflict between those who have iPhones and those who do not have ensued. In Apple’s favor, these conflicts are made viral through several blogs and by word of mouth. Additionally, this approach creates the bragging rights for owning an iPhone versus the curiosity by the non-owners to buy one (Espejo 2013, p. 23).
In the United Kingdom, Apple deploys the Marketing strategy control to consolidate a larger market share. Apple alone can maintain and manage its network of stores in terms of distributions. As a result, mobile operators strive to get the distribution tenders from Apple. In the United Kingdom, Apple uses the likes of Virgin, Vodafone, Three, and EE in the distribution. In return, the firms advertize the iPhones to their clients with Apple not incurring any advertisement costs (Arthur 2014, p. 34).
Factors Affecting the Growth of the iPhone Market
There are a variety of factors that affect the overall market growth rate of the iPhone market in the United Kingdom, notably;

Intensity of Rivalries within the Industry
According to Miskelly (2013, Para. 3) there is a tremendous competition between Samsung Electronics and Apple Inc. The competition has even resulted in several lawsuits that have led to millions of dollars in fines and other legal expenses. It is among the key issues that have affected the market demand and sales of iPhones across the United Kingdom.
The Bargaining Power of the Suppliers
Depending on the bargaining power of the suppliers, Apple can make supernormal profits or losses. In the event of a higher production cost, the corporation will suffer since no one will be willing to buy their products at too high (Park 2014, p. 55). Additionally, the iPhone is facing a number of weaknesses. First, their prices are too high and relatively not affordable to several potential consumers who often opt for cheaper alternatives. Second, there is a decreasing market share in the UK due to the closed ecosystem typical with Apple products. Lastly, the death of one of the founders (Steve Jobs) and the exit of John Browett and Scott Forstall affected the management stability of the firm (Viardot 2004, p. 90).
The macro environment in terms of the political and legal frameworks in the UK has relatively been consistent, and they apply to all foreign organizations. The UK is a first world economy that has experienced an extended period of political stability, and the established legal frameworks are in tandem with global standards. International organizations operating in the country have been able to enjoy the stable political and legal environment. In addition, it affects all organizations operating in the country (Shiu, 2005, p. 26). Johnson, Li, Phan, Singer, & Trinh, (2012, p. 7) acknowledge that the UK environment has not been a problem for Apple’s international strategy. It has enabled the organization’s penetration in the global market.

Chapter Three: Methodology
Introduction
In this chapter, an intensive analysis of the methods used in the subsequent achievement of the research objectives will be done. The methods deployed include the research design, target population, data collection methods, sampling design, research instruments, theoretical frameworks, empirical frameworks, and data analysis. The achievement of the set objectives is based on the effectiveness of employing these methods in carrying out this study.
Research Design
A research design is essential to the development of a proposal because it is core in developing and carrying out a study. A research design is divided into three major components; the descriptive research, explanatory research, and the casual research. Descriptive research takes into account the analysis of an already existing research work in a bid to obtain substantial references. On the other hand, exploratory approach lays its primary focus on emerging issues that were ignored in previous researches. Additionally, it tends to unearth the untapped research fields in various areas of study. Subsequently, the casual analysis provides a link between the dependent and the independent variables surrounding a given area of study.
It is important to note that constructing an exploratory research can be hectic since there are no referral points to aid in the study. With no prior research done on the topic, it goes without mention that the researcher will incur a lot of expenses and time in order to meet the desired accuracy standards. With such a disadvantage, this proposal will focus on the casual and the descriptive approach.
Target Population
This project will target iPhone owners and potential buyers of iPhones in the future in the United Kingdom.
Methods of Data Collection
By classification, there are two types of data, which include primary and secondary data. Primary data refer to the original data that is mostly obtained from the field. Such data have never been used before the intended collection and usage. In this research, the primary data used will be in the form of questionnaires addressed to the relevant respondents in line with the objectives of the study.
On the other hand, secondary data covers referrals made on already researched materials. The data is essential for the overall development of any initial proposal work as it may add more information or give another perspective on the topic at hand.
Sampling Design
It is the process where the researcher carefully selects a specified number of research elements that are to be used in carrying out of the research. Therefore, this study will target a section of iPhone owners and owners of other related phone models. For this reason, the study aims at collecting relevant and efficient data ready for analysis to come up with substantial conclusions that would depict the problems faced by Apple in its market growth.
Theoretical Framework
The section will primarily describe the subsequent correlation between the dependent and the independent variables that are covered in the research proposal. In this regard, the dependent variable will be the marketing growth factor of Apple Inc. On the other hand, the independent variables will depict the results realized in terms of gross sales or loss. The independent factors considered in this study include the external environment with a focus on competition, and the internal environment referred to as the firm, in this case, entrepreneurial approach, and the macro environment. The theoretical framework can be explained using the diagram illustrated

Empirical Framework
In this regard, the empirical framework will analyze the various relationships between the dependent and the independent variables obtained in the research proposal. The methodology critically analyzes the relationships, which will be analyzed using regression analysis.
The following equation will be used in the regression analysis;
Apple Growth (Y) = a0 + a1EE + a2F + a3EA + a4M
Y – Apple’s growth
a0 – Constant
a1EE – External environment
a2F – Firm (internal environment)
a3 EA – Entrepreneurial approach
a4M – Macro environment

Data Analysis
In this study, the data formulated in the study will be presented statistically in the form of tables and figures. Additionally, these data collected will be analyzed further using the regression and correlation methods. With proper presentation, the dependent and the independent variables will be explained exhaustively.
Resources for the Study
Both the primary and the secondary sources will be deployed in this study. To enhance the secondary data; articles, business journals, and product reviews were used. Due to the subscriptions involved various online journals, the research will focus on scholarly articles provided by Google.
To ensure that the sources are credible and reliable. A reliable source will cover the sources obtained from governmental websites and sites that end in “.org”. On the other hand, the non-credible sources will include opinionated blogs and assignments done by other scholars. In this particular research paper, the non-credible sources will not be used.
The study will gather information through the use of questionnaires administered to various phone users in the society. Additionally, a cross-sectional approach will be deployed to secure the most relevant class of respondents. A letter from the university will be issued to give legitimacy to the research work. Noteworthy, the questionnaire approach is convenient in terms of costs and time consumption.
Reference List
ARTHUR, C. (2014). Digital wars: Apple, Google, Microsoft and the battle for the Internet.
Battaglia, R. D. (2014). Innovation and competition in the smartphone industry: Is there adominant design? Telecommunications Policy , 1 – 14.
BIANCHI, P., & LAMBERTINI, L. (2003). Technology, information, and market dynamics: topics in advanced industrial organization. Cheltenham, UK, Edward Elgar Pub.
CADOGAN, J. W. (2009). Marketing strategy. London, SAGE.
DATAMONITOR (FIRM). (n.d.). United Kingdom–third generation mobile devices. New York, NY, Datamonitor. http://search.epnet.com/login.aspx?direct=true&db=buh&jid=YEG.
ESPEJO, R. (2013). Smartphones.
GILBREATH, B. (2010). The next evolution of marketing: connect with your customers by marketing with meaning. New York, McGraw-Hill.
HAWKINS, D. I., BEST, R. J., & CONEY, K. A. (2004). Consumer behavior: building marketing strategy. Boston, McGraw-Hill Irwin.
Johnson, K., Li, Y., Phan, H., Singer, J., & Trinh, H. (2012, January 1). The Innovative Success that is Apple, Inc. Retrieved April 18, 2015, from Marshal University: http://mds.marshall.edu/cgi/viewcontent.cgi?article=1420&context=etd
MISKELLY, M. (2013). Encyclopedia of major marketing strategies. Volume 3 Volume 3. http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:nysl_me_manhat&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/5XFA.
PARK, S. P. (2014). Harmonizing Public and Private International Law: Implications of the Apple vs. Samsung IP Litigation. Journal of East Asia and International Law. 7, 351-378.
POYNTER, R., WILLIAMS, N., & YORK, S. (2014). The handbook of mobile market research: tools and techniques for market researchers. http://catalogimages.wiley.com/images/db/jimages/9781118935620.jpg.
SCOTT, M. (2008). Apple, inc. Westport, Greenwood.
SHEEHAN, B. (2011). Marketing management. Lausanne, AVA.
Shiu, E. (2005). Factors of Market Performance of Apple Ipod A Preliminary Desk- based Study. Journal of Business, Case Studies, 23 – 28.
VIARDOT, E. (2004). Successful marketing strategy for high-tech firms. Boston, Artech House.

Appendix

Questionnaire
Please tick where appropriate
Part A
Gender:
[ ] Male [ ] Female
Age:
[ ] Under 20 [ ] 21-30 [ ] 31-40 [ ] 41-50 [ ] Over 51
Marital status:
[ ] Unmarried [ ] Married [ ] Divorced [ ] separated

Educational achievement
[ ] Primary school [ ] some secondary school [ ] completed secondary [ ] some additional training [ ] completed university
Part B
Please tick or cross inside the bracket on whether you agree or disagree with the following questions.
1. Do you own a mobile phone?
Yes [ ] No [ ] 2. Which device do you own?
iPhone [ ] Samsung [ ] LG [ ] Other___________
3. Does your income determine the type of phone that you buy?
Yes [ ] No [ ] 4. Which is your dream phone?
iPhone[ ] Samsung [ ] LG [ ] Other_________
5. Are you comfortable with your current brand?
Yes [ ] No [ ] 6. Give me your opinion on which is the biggest mobile brand in the UK is
iPhone [ ] Samsung [ ] LG [ ] Other_____________
7. What do you check for when buying a phone?
Brand [ ] Specs [ ] [ ] Advertisement power
A project proposed action plan
Skills My Current Skills My Aim How I Will Achieve this Target Date
Academic writing and literature reviews • Grammatical abilities to put ideas into writing
• Ability to efficiently describe various aspects in my research paper.
• Ability to use sentence varieties across different situations.
• Ability to format and punctuate my work well. • To cover the study topic in the literature review..
• To present a neat and reasonable article.
• To cover the specified style of writing.
• To make the reader fully understand the content of the paper in a bid to convince him or her to concur with the ideas presented. • By exhausting the research topic.
• By ensuring that the article is related to the topic in question.
• By ensuring that I display a competent and standard grammar all through the paper.
• Ensure that the academic style required is properly incorporated into the paper.
• To ensure that the choice of words and vocabulary are convincing to the reader.
Critical thinking and writing • Ability to explore the various niches in the causal research approach
• Ability to formulate a research topic that is unique in terms of earlier versions or duplicate versions.
• Ability to combine a group of words to come up with a fathomable sentence.
• The ability to make reasonable conclusions and opinions about various aspects covered in the paper.
• Ability to formulate original ideas that have not been presented elsewhere. • To formulate a unique research topic that is time sensitive and relevant.
• To observe and analyze the effects (positive and negative) that would appeal to the readers.
• To set up good words to reinforce the topic and the general concept of covered in the research paper. • By formulating a unique topic of study that has never been presented elsewhere.
• Ensure that there is sufficient information that would support my research work.
• Gather enough supportive information that will give evidence to the overall conclusion
Data Collection Methods • Having a one on one interview with the sample respondents.
• Administration of self-administered questionnaires
• Conducting a field study and collecting relevant information in line with the study objectives. • To carry out intensive interviews in a bid to determine the sample’s views on the topic of the research paper. • To formulate a standard questionnaire with relevant questions that will aid in the effective data analysis and interpretation.
• Visiting the field
Data analysis method • Ability to formulate an applicable data analysis method
• Efficient use of descriptive statistics and analysis with the most relevant framework.
• The efficient formulation of the text analytics that applies the structural techniques and linguistic skills to extract and classify information
• Ability to source for relevant data materials in secondary sources. • To formulate an applicable method of data analysis in line with my topic of study
• To apply the text and linguistic skills to formulate an understandable research body.
• To mine the necessary data for usage in the research paper. • By establishing a method that I will use in my research. In this regard, I have used the descriptive statistics as the primary approach in this paper.
Reading • Ability to clearly understand new words by contextual analysis.
• Ability to read fast and comprehend the information presented in the literature materials.
• Ability to compare various concepts across a library of books. • To clearly understand the new words that I will come across during my research.
• To read fast and comprehend the information presented in the literature materials.
• To compare various information collected in different literature materials. • To ensure that I read through all my short listed academic sources in a bid to get the most information.
Planning and Mind mapping • Ability to identify and classify the resources required in the research.
• Ability to develop a time frame and schedule that will cover the research process.
• Ability to delegate data collection duties to various subordinates.
• Ability to identify and analyze the field of study. • To gather sufficient sources and other materials that would aid in my study.
• To set up a reasonable time frame for the study.
• To identify the geographical region to be covered by the study • Visiting the study within the stipulated time frame.
Referencing • Ability to use various academic referencing styles like APA, MLA, Harvard, and Chicago.
• Ability to gather reliable and up to date sources.
• Ability to properly write in-text citations in line with the bibliographies provided • To gather enough academic sources to support the research work.
• To use the Harvard style effectively during the study. • By referencing using Harvard style to reference my final research work.
My Personal Reflection
This module that was learned is very fundamental in the subsequent drafting of this proposal for the dissertation. Noteworthy, a greater part of the impact was realized through numerical, analytical and flawless linguistic skills. All these aimed at aiding in the literature review, methodology, and the overall analysis of data variables.
Through the practical following of the module, the differentiation between the introduction and the literature review became distinctive. On normal occasions, it is characteristic for one not to distinguish between the two. Conversely, the choice of a data analysis method could have arisen in the proposal stage, posing itself as a potential setback (Gilbreath 2010, p. 55). As taught in the module, choosing a method of data analysis was eased due to easy comparisons made on other articles and the overall literature review in my case.
Noteworthy, the module furnished me with elaborate data interpretation skills. This concept came handy in the research work. Particularly, the skills were very helpful in the sampling and estimation of various concepts in the study. Evidently, the power was instrumental in the empirical and theoretical parts in the research methodology section. Notably, it was key in the sorting of the array of data collected from the field study. While it was clearly showcased, the methods of data collection like interviews, and the use of self-administered questionnaires were used.
While the module stressed on the critical data interpretation skills, I found it helpful in my research work. Conceptually, it focused on the comparison between the collected data and the governmental information and statistics coupled with the peer-reviewed journals. In this regard, I was able to make relevant, and evident-based conclusions obtained from sound comparisons and critique. Through this skill, I was able to develop a substantial literature review that is technically the backbone of any research work. It is in this part of the study that the work extracts its basis and understanding in the reader’s mind. Therefore, it should not be taken lightly.
Subsequently, the critical understanding of the methodological techniques since it falls under the important methodology part of the research. Critically, the research methodology is tasked with helping the researcher in the acquisition of essential information that is needed in carrying out the study. Through the application of various research methods learned in the module, I was able to acknowledge its usefulness in this task. Notably, I deployed the use of self-administered questionnaires in this study as it was clearly outlined in the module. It was designed through a psychological and demographic approach in a bid to gain the most amount of information in the most relevant respondents to the study topic. It was very vital in my study as in any other per se.
In a bid to avoid futile ends, I used the module as a guideline to choose the most appropriate research methods in line with the objectives described in the study. Additionally, this concept helped in the choosing of ethically accepted research methods. By ethical, it entails aspects that do not harm the environment or the culture of the respondents in the stratified areas of study. Additionally, an individual consideration was laid on the environment in which the research was conducted to determine the hostilities and hospitality of the dwellers. The results obtained here were very instrumental in the sampling techniques used in order to avoid the potentially hostile regions. It goes without mention that my most ethical approach was in the upholding of the population in a cultural appreciative manner.
Through the critical understanding approach that I learned in class, I was able to facilitate a more detailed investigation in the gathering of the required statistical information needed for the propulsion of the research work. Through this, I was able to interact and socialize freely with the environment that made the whole process a far much comfortable affair.
Conversely, the linguistic skills that I learned are among the vital proponents that aided me through the whole research process. With reference to the high grammar skills acquired, I was able to present a flawless literature review that was relatively easy to read and understand. It was fundamental in convincing the reader that the concepts presented were indeed an explicit representation of the real-life situations, covering all the sections given in the objectives. As a critical aspect, linguistic skills measure the understanding of the study and the overall summary of the findings and results presented in the literature review. Grammar is arguably the primary selling point if it is complimented well by the literature review as the sections of the whole project. Psychologically, it is through the presentation of the grammar that will give the reader the first impression on whether to believe the writer or not.
Additionally, the linguistic skills are also vital in the field study section. In case of language barriers, an interpreter with relatively good grammar is required. Moreover, I was able to establish the moods of the interviewee through the observation of the facial expressions and other non-verbal cues. All these were learned intensively through the language and communication skills taught all through the module. Fundamentally, it exhibited the importance of the language ability as a unit in my module and its subsequent applicability in the outside world.
As covered in the module, numeric skills proved to be helpful in my research work. I have the required numerical skills and ability to interpret various statistical data and to redraft to enhance its understandability in the form of writing. The skills and abilities were used in the interpretation of the results obtained in the mobile data collecting agencies that reflected the estimated and achieved sales at the inception of the iPhone 6. Noteworthy, these data were collected in the form of indexes and percentages, but was sufficiently translated into understandable written data. Other variables that determined the market share of Apple’s iPhone was also presented in numeric data. The digital skills were very fundamental in the analytical part of the research.
Conversely, critical thinking skills played a vital role in conducting the research, especially in the field. I chose to analyze the market share of iPhones since they are a huge brand and behave competitively in the market. Additionally, there is a lot of credible information regarding the sales and the marketing strategies deployed by iPhone. By critically analyzing the data, I was able to analyze the data efficiently in order effectively to use the data that contained the highest weight. It was aimed at attaining tangible and statistically upright conclusion.
Additionally, the critical thinking skills were useful in the establishment and development of the research methodology. In this regard, I critically analyzed the peer-reviewed journals and handpicked the most relevant information that would supplement the market share enjoyed by Apple’s iPhone. Also, I used various information from the internet in forms of; financial reports, gizmo magazines, and business journals. Conversely, the critical thinking skill was sufficient in the formulation of the empirical formula that was primarily used in the whole research work. Empirically, I used regression analysis in proved to be the very instrumental across the study. Lastly, the use of graphs and pie charts were also deployed and used in the analysis of the market share enjoyed by Apple Inc. in the United Kingdom. Moreover, the critical analysis of the situation enabled me to create a series of theoretical formula that helped in the analysis of the various data collected for the study.

Project schedule
Steps Description Due date
1 Preparation Stage
Week -1-2: Area of interest identified
Weeks 3-4: Topic selected/form submitted
Weeks 4-5: Topic refined to develop dissertation proposal
Weeks 5-8: Proposal written and submitted
2 Chapters 1-3 completed
Chapter 1 Draft Introduction completed
Chapter 2 Draft Literature Review completed
Chapter 3 Draft Research Methodology completed
3 Collection of data and information
Data analysis and Interpretation of data
Chap 4 Draft Results, Analysis and Discussion completed
Chapter 5 Draft Conclusions, Implications & recommendations
4 Final Writing up
Structure, presentation and proof reading
5 Final Stage
Final proof reading, printing and binding

6 Submission of Project (WOLF and hard copy submission)

TO GET YOUR ASSIGNMENTS DONE AT A CHEAPER PRICE,PLACE YOUR ORDER WITH US NOW