General Electric Case

General Electric Case
Order Description
Assessment Task

1. In what ways has Jeff Immelt redirected the strategy of GE? (25%)

2. To what extent is the strategy aligned with

a. The requirements of the 21st century business environment?
b. GE’s resources & capabilities? (30%)

3. What organisational changes has the new strategy necessitated? Will GE be able to successfully execute the new strategy? (20%)

4. What alternative strategies should GE consider? (25%)