Herborist Case

Herborist Case

Global brands such as L’Oreal and Oil of Olay dominate China’s skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands’ hold on the China market.
Herborist must decide how to segment the market:
• How could it position against global assurances of quality and purity of other competing brands?, and
• How could Herborist balance it’s Chinese heritage claims with its apparent claims of ‘modernity’?
The China skin care market is growing extraordinarily fast. Is that an asset or a liability?
Also talk about the idea of Herborist expanding to the Japanese market.

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