Homework

Homework #1
Select any website (please select one website which is popular, e.g. Zara etc.) you’d like and analyze the content and potential data collection opportunities. Use
Word/Docs to compile your responses. You only need to write 1-2 sentences for each of the questions and include links.

For each of the following questions, provide a link from the site or screen shot examples to back up your responses.

Site Purpose and Content:
•What is the purpose of this website?
•How many pages are on the site? Describe the site structure.
•Does the site have a blog or other original content to make it a destination site?
•Are the commercials or other marketing materials on the site somewhere?
•What social channels does the brand use?
•View the site on mobile – how is the experience similar? How is it different?
•What is your general assessment of the site from a branding perspective?
•What magazines, billboards and celebrities talk about this brand/website?
•What are the most influential buckets of content on this site?

Site Data:
•If you came to the site for one specific topic – could you (or do you) avoid other sections of the site entirely?
•Throughout your visit, what information about yourself do you share with the site?
•Are there filters to search? Can you save your searches?
•What types of audiences would visit this site? (age, location, gender, preferences) Find at least 3 different groups.
•How does the brand hope to get you to come back to their site?
•Do you have to login at any point?
•Do you have a profile to fill out?
•Do a few searches online – does the website show up in search results or in ads?
•What is your general assessment of the site from a user perspective? Is it easy to navigate? Is it what you need?
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