HOW SOCIAL MEDIA TOOLS CAN PROMOTE AND EXPAND AIM MAIL CENTER BUSINESS

 

– EVERYTHING HAS TO BE IN APA FORMAT.
– YOU CAN USE THE CONTENTS ATTACH IN THIS DOCUMENT TO ASSIST U IN THIS PAPER

INSTRUCTIONS:
PROVIDE AN ABSTRACT AND DETAILED INTRODUCTION

– DEFINE THE PROBLEM: AIM Mail center in huntington beach is facing a financial crisis as business has been slow, and to make matters worse, they have to deal
with various mailing center competitors.
– Describe clearly who are the competitors and how they pose threats to AIM Mail center, in huntington beach, ca

– Provide a detailed company profile of AIM MAIL CENTER, HUNTINGTON BEACH.
– Information can be found on : https://www.aimmailcenters.com/

– Provide details descriptions of problems face by AIM MAIL CENTER, HUNTINGTON BEACH

– TOO MANY COMPETITORS INCLUDING MAJOR COMPANIES SUCH AS FEDEX, UPS, USPS, DHL, ON-TRAC, ETC.

– ONLY USE CONVENTIONAL MARKETING TECHNIQUES SUCH AS MONTHLY NEWLETTERS TO PROMOTE.

– NOT MANY PEOPLE ARE AWARE OF THEIR EXISTENCE. DO NOT HAVE ANY SOCIAL MEDIA PRESENCE AND ON LINE PROMOTIONS

– NO UPDATED SOCIAL MEDIA TOOLS OR SYSTEMS TO HELP PROMOTE BUSINESS.

– BUSINESS WENT DOWN 20% IN SALES AND CUSTOMERS ARE MOVING TO OTHER MAILING CENTERS.

– PLEASE DESCRIBE AND EXPLAIN IN DETAILS ABOUT THEIR PROBLEMS

– DESCRIBE AND EXPLAIN IN DETAILS THE ACTIONS TO TARGET THESE PROBLEMS. PLEASE REVOLVE PRIMARILY ON SOCIAL MEDIAS TOOLS AND ONLINE MARKETING.

– PROVIDE VERY SPECIFIC ACTIONS AND EXAMPLES TO TARGET THESE PROBLEMS FACED BY AIM MAIL CENTER LOCATED IN HUNTINGTON BEACH.

– DESCRIBE IN DETAILS HOW THESE SOCIAL MEDIA ACTIONS WILL HELP THE BUSINESS. PROVIDE ADVANTAGES AND WHY THEY ARE CONSIDERED ADVANTAGES.

– PLEASE PROVIDE DETAILED DISADAVANTAGES FOR THE COMPANY IS THEY MAKE USE OF THESE ACTIONS.

– PROVIDE A VALIDATED AND SUCCESSFUL CASE STUDY TO PROVIDE THAT ADOPTING SOCIAL MEDIA TOOLS HAS BEEN SUCCESSFUL IN MAILING BUSINESS. PROVIDE REFERENCES AND
EXPLAIN IN DETAILS.

– PROVIDE RECOMMENDATIONS FOR THE MAILING CENTER BUSINESS
– CONCLUSION.

Define the problem

AIM mail center has been set up since 2013 in Huntington Beach, California. Since its set up, business has not been growing rapidly despite the amount of money spent
on newsletters, brochure and other form of advertising.
With the intense competition taking place in the mail center industry, (Forbes 2011), AIM mail center finds it extremely hard to survive or increase its market shares
in this business.
To make matter worse, AIM mail center only manage to attract the usual customers due to the close distance we provide to their homes, no one actually have heard of the
existence of AIM mail center which is situated at Huntington Beach, California. AIM mail center realizes that in order to stay afloat in this industry and promote the
company branding, different type of social media tools can be utilized for publicity and these forms are certainly cheaper than the conventional methods of advertising
in the long-run.
Company profile of AIM Mail Center, Huntington Beach, California
AIM Mail Center, located in 19051, Golden West Street, Huntington Beach, California, is one of the mail centers which is franchised by Annex Brands, Inc.,
headquartered in San Diego, California, “The others are Postal Annex+, Navis Pack & Ship, Handle With Care Packaging Store, Sunshine Pack & Ship, and Annex Copy
Center. There are over 400 retail and commercial shipping locations in the Annex Brands franchise family”, according to Aimmailcenterscom. (2015).
The franchised AIM Mail Center, located in Huntington Beach, California, has been establish since 2012. Currently, it has 7 employees in the company. This mail center
provides the usual mailing services which can be widely found in many different mail centers in Southern California. In addition, it also notary public service,
translation service, private mailbox rental, printing, laminating, office supplies, and of course shipping anything from a piece of paper to an ocean container.
Actions defined to solve the current problems face by AIM Mail Center
According to Chuck Cohn (2015), “building a social media presence is as commonplace as getting a driver’s license”. For a company to make use of social media to
promote and enhance its company branding, the management needs to embrace and accept the reality of how social media can really effectively help the company.
Beforehand, the management of AIM Mail Center will need to understand the best social media tools to use and how to successfully use them. Knowing how to update
Pinterest or Instagram as an individual will not necessarily means that you have adopted the right essential tools to increase your business revenues, Chuck Cohn
(2015). One can’t deny the fact that by adopting social media tools will indeed enhance visibility, profits, and number of customers visiting AIM Mail Center. As the
management of AIM Mail Center, the actions need to be specifically defined to reduce the cost and increase the branding image within a certain timeframe. Those actions
are; choose the right platforms and practices, setting goals for company social media use, using the right systemized approach to content for the company website and
creating a social media budget expense list that AIM Mail Center can spend.
Frances (2015) mentioned that it is important to choose those platforms and practices that suit the core business strategy. That will require the company to
understand the customers’ buying habits. The company will have to market their services appropriately to the right type of customers. Thus, they will buy your products
and services, and hopefully come back in the future and buy more.
Utilizing the right systemized approach to create an interactive online content for customers, according to Burris (2014), will allow the company to maintain
organization and consistency when sharing across your various social channels.

Advantages of Actions Implemented
Choosing the right platforms and practices, setting goals for company social media use, using the right systemized approach to content for the company website and
creating a social media budget expense list that AIM Mail Center can spend will help to measure, provide performance indicators in place that will help company
evaluate the extent if social media is able to increase company revenues rapidly. Secondly, it will also help increase referral traffic to the website drive lead
generation or e-commerce purchases, increase company credibility, demonstrate a corporate identity and culture that makes people more likely to want to work with as
consumers or employees and increase the quantity of feedback that they receive from customers and leads.

Disadvantages of Actions Implemented
Company has to re-train workers to work with the right social media tools, the company will have to create an additional expenses list for social media creation.
Furthermore, company might have to hire and create a new department for these new actions defined. The current workers might be unhappy as that will increase their
current workload which might be difficult for them to handle.
The one potential risk of social networking cited most often is that of hacking into company website. Incidents of profiles and accounts being hacked into are
commonplace. This requires a low level of technical skill and is referred to as social engineering. This technique banks upon the psychological aspect of a ‘friend’
connection; the hacker uses common interests, background and professional information (all of which are posted on profiles) to extract sensitive information, like
passwords and other details from the targeted individual and use them to create an alternate identity. Just using simple data like date of birth, name and location
allows hackers to create fake social security cards, driver’s licenses and ID cards. Almost 15 million Americans are victims, either directly or indirectly, of
identity theft. The surprising part is that even though people are adequately aware of the risks, only 40% of them manage their privacy settings (according to a survey
conducted by PCWorld.com 2015). Thus investing some time on securing your account against fraudsters and unknown individuals would prove to be beneficial in the long
run.
Furthermore, the use of company resources in these activities is quite substantial. Facebook, Twitter, LinkedIn etc require a large bandwidth. Also, downloading
pictures and videos streamed through these sites involves additional costs. Viruses and malware also pose a serious threat to the safety of the IT systems. Multiple
social networks, from Twitter and Google+ to Orkut and MySpace create an information overload that is difficult to manage. People juggling between these sites have
trouble processing all the information making the whole exercise excessively taxing. A 2009 study by three Stanford University professors on cognitive control
concluded that chronic media multi-taskers are more susceptible to distraction, (Stanfordedu, 2015).

Successful case study of adopting social media into their business
Over 90% of B2B marketers are using content marketing according to Marketingprofs.com. (2012). Content Marketing has long been a staple for the B2B Marketing world
with an increased boost in popularity due to changes in consumer information discovery and consumption. One of a successful companies that make use of social media is
ADP.
According to (Pulizzi, 2013), ADP is a Fortune 500 company that offers various business processing services like payroll and human resource management. ADP’s Value
Added Services division created a quarterly, multi-touch campaign using unique themes that included a mix of digital assets such as infographics, “cookbooks” and other
collateral.
Results: $3.7M in closed-won business plus another $23M in the pipeline. The ROI for Q1-Q3: 905%
Implementation Plans
The steps to undertake to integrate social media tools into AIM Mail Center business are to hire experts to educate the company the benefits and disadvantages of
utilizing social media to increase the revenues. In addition, the company will sent various workers of the company for retraining so that we can cut down the cost in
the long run if we keep hiring the experts to run the social media website.
To cut down social media expenses, the finance department will conduct a price analysis to create an interactive social media website. The company will consider
outsourcing the website design work to other countries when the cost is lower.
The company will negotiate a deal will various social media platform about utilizing their services.
The company will work out a deal with several software’s company to purchase their designing softwares. In order for these softwares to work on the compatible
computers, the company might have to upgrade their current computers.
Recommendations
The intuitive connections grew in the middle of clients and organizations through social networking give organizations an upper hand. At the point when utilized
carefully, social networking empowers the little business to assemble data about and react to client needs quicker than through conventional promoting. The way to
getting and keeping up upper hand through online networking is to locate a medium that is reasonable and decidedly mirrors the item or administration advertised. At
the point when a business does not choose the right venue, the publicizing may lose esteem or stain an organization’s picture. For the Rex James Band, MySpace gives a
stage to sharing music and permits the band to collaborate with its fans. It speaks to a twenty-something crowd, and additionally different groups and performers. At
the same time, as a result of the capacity to post messages on an association’s page, organizations that utilize MySpace and Facebook must screen their pages often,
and uproot posts that may outrage or discourage potential clients. A high-movement, profoundly intelligent stage like MySpace or Facebook would not work for an expert
administration, as Mickler and Associates, who may crave testimonials, however not a constant flow divider posts that require regular consideration. Mickler admirably
chose LinkedIn to mirror his business’ picture of polished skill and uses Twitter as a constant intelligent apparatus to connect with present and potential clients.
Conclusion
An astute entrepreneur comprehends that the person to person communication mediums are steadily developing. As per d. boyd, “Online groups are more like country states
than mechanical devices. There is an expert behind the structural planning, an expert who controls the dividers of the framework and can take up arms against her/his
kin anytime. Individuals know this. They need to trust that the inventors have their best goals as a top priority. They contribute a considerable measure of time and
vitality into making a character in the framework – they need to accept that it is justified, despite all the trouble” (boyd, 2006). In the event that a social
networking site neglects to meet the changing desires of its clients, individuals will proceed onward to another medium that serves their needs. For the little
business, contingent upon online networking to get and hold clients, it is vital to watch the association between the inventors of the media destinations and the
clients. A little business ought not to depend on any one stage to convey its promoting message in light of the fact that online networking locales will go back and
forth. Nevertheless, small businesses like AIM Mail Center must be flexible, as new technology and online platforms evolve rapidly. The must learn to embrace the
importance of social media tools and take into serious consideration that word-of-mouth advertising will only help them to a certain level. For a company to compete
and grow, companies will need to make use of the right social media tools and at the same time not overly-depending on them excessively.

References:
Aimmailcenterscom. (2015). Aimmailcenterscom. Retrieved 21 May, 2015, from http://aimmailcenters.com/
Chuck cohn. (2015). Forbes. Retrieved 21 May, 2015, from http://www.forbes.com/sites/chuckcohn/2015/01/23/how-to-properly-use-social-media-to-fit-your-business-
strategy/

Danahorg. (2015). Danahorg. Retrieved 15 May, 2015, from http://www.danah.org/papers/FacebookAndPrivacy.html

Marketingprofscom. (2012). MarketingProfs. Retrieved 17 May, 2015, from http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-
and-trends

Pcworldcom. (2015). PCWorld. Retrieved 17 May, 2015, from http://www.pcworld.com/
Pulizzi, J.O.E. (2013). http://contentmarketinginstitutecom/2013/10/2014-b2b-content-marketing-research/. Retrieved 17 May, 2015, from
http://contentmarketinginstitute.com

Stanfordedu. (2015). Stanford University. Retrieved 19 May, 2015, from http://news.stanford.edu/news/2009/august24/multitask-research-study-082409.html

Translatemediacom. (2015). TranslateMedia. Retrieved 21 May, 2015, from http://www.translatemedia.com/translation-services/social-media/france-social-media/

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