International Business, “Lenovo- the Global Challenger from an Emerging Market”

International Business, “Lenovo- the Global Challenger from an Emerging Market”
Please read Chapter 12 (p.299-319), then the Closing Case “Lenovo – the Global Challenger from an Emerging Market” (p.318 in textbook: International Business The New Realities 3rd Edition) and answer the following questions:
1. What is the nature of Lenovo’s international strategy? Is the firm’s strategy primarily multidomestic or global? Justify your answer.
2. Examine Lenovo in terms of the integration-responsiveness framework. What are the pressures that Lenovo faces for local responsiveness? What are the pressures that Lenovo faces for global integration? What advantages do local responsiveness and global integration each bring to Lenovo?
Your paper should be two to three pages in length, typed, and double spaced.
The Text Book will serve as one source and I will provide login access to the book after the project has been assigned to a writer, the second source is of your choice.

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