1…………………
INTRODUCTION
2…………………….
– McDONALDS IN INDIA BACKGROUND
– HISTORY
– FACTS & FIGURES
– MENTION THE CHANGE FROM THE NORMAL MEALS TO THE VEGETARIAN MEALS
3………………………
ANALYSIS OF THE ORGANIZATIONS BUSINESS ENVIRONMENT AND OF THE SURVIVAL AND SUCESS FACTORS
– PESTEL ANALYSIS THEORY
– PESTEL McDONALDS INDIA
– INDUSTRY LIFE CYCLE THEORY
– INDUSTRY LIFE CYCLE McDONALDS INDIA
– MICHAEL PORTERS 5FORCES THEORY
– MICHAEL PORTERS 5FORCES McDONALDS INDIA
NOTE THAT THE SUCCESS AND SURVIVAL BE COMMENTED ON ALL THROUGH IN THIS PHASE 3.
4…………………………..
ANALYSIS OF ORGANIZATIONS STRATEGY
– SWOT THEORY
– SWOT McDONALDS INDIA
– POSITIONING
– DIFFERENTIATION
– VALUE CHAIN
– STRATEGIC RESOURCES
5………………………………
CRITICAL APPRAISAL OF THE STRATEGY
– ASSES SUSTAINABILITY OF THE FIRMS ADVANTAGE IN THE FUTURE. CRITICALLY COMPARE FIRMS STRATEGY WITH THE INDUSTRY’S SURVIVAL AND SUCCESS FACTORS AND DRAW SUITABLE CONCLUSIONS.
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