JC Penney Case Study

JC Penney Case Study
Describe the components of the J.C. Penney new business model.
Then, evaluate the business model’s overall effectiveness in the following ways:
How did all of the components work together?
What components, if any, are missing?
Explain the relationship between J.C. Penney’s marketing/business model and its pricing strategy. Offer lessons learned about the relationship between marketing/business models and an organization’s pricing strategy.
Explain whether J.C. Penney’s brand is similar to other retail brands (e.g., Target and Apple) where Johnson has had success in terms of its marketing/business model and its pricing strategy. Explain why or why not.

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