Marketing

Marketing

This is a article. Please read the article and complete the questions.I also provide a sample with you. Please also read the sample and do the homework.

1.In your own words,describe the challenge that Harley Davidson is presently facing,as described in the WSJ article.
2.what beliefs and attitudes do you think young consumers who do not ride motorcycles have about motor cycles.
3.what trends in the external marketing environment would Harley Davidson capitalize on to bring more young riders into the markets?What advantages does Harley
Davidson have as a brand in its pursuit of the younger rider?

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