Marketing

Marketing
Question 1

1. Answer one of these two questions: a. Describe indicators of political risk. Examine current events and identify some of the political risks that multinational
companies face in the world today. or b. Many products are advertised in the United States as “new and improved.” What does this description mean in terms of new
product classifications?

Question 2
1.0 Points

Answer one of these two questions: a. Ideally, multinationals should standardize their message worldwide to benefit from economies of scale and other cost savings.
What prevents companies from using a standardized message worldwide? or b. Describe how media formats, features, and trends differ around the world.

Question 3

Answer one of these two questions: a. What are the activities involved at each stage of the new product development process? Where are most new products developed? or
b. Direct selling and network marketing have found great success in emerging markets. What is the difference between the two categories of retailers, and how do they
gain access to consumers?

Question 4
1.0 Points

Answer one of these two questions: a. Hypermarkets are a dominant retailing format in Europe but not in the United States. What are hypermarkets? Give examples of
successful hypermarkets worldwide. or b. Describe the three types of employees a company is likely to send to a foreign post. What are their strengths and weaknesses?

Question 5
1.0 Points
Answer one of these two questions: a. What are some of the methods that international firms use to motivate employees for international assignments, and how do these
companies ensure that employees face minimal culture shock upon repatriation? or b. International marketing managers use a number of criteria to ensure that segments
are useful. Describe the effective types of segmentation and offer examples for each.

Question 6
1.0 Points

Answer one of these two questions: a. Macro-segmentation refers to country-level segmentation, and micro-segmentation refers to consumer-level segmentation. What bases
and strategies do marketing managers use for segmenting their international markets using macro- and micro-segmentation? or b. Describe the challenges that researchers
experience when designing and administering questionnaires in countries that are culturally dissimilar from their own.

Question 7
1.0 Points

Which of the following companies has a worldwide regional division structure?

A.Frito-Lay

B.Coke

C.Eli Lilly

D.None of the above

Question 8
1.0 Points

Which of the following companies has a matrix structure?

A.IBM

B.Unilever

C.Disney

D.All of the above

Question 9
1.0 Points

What is the process for instituting formal controls?

A.measuring performance, establishing standards, addressing discrepancies

B.establishing standards, measuring performance, addressing discrepancies

C.addressing discrepancies, establishing standards, measuring performance

D.none of the above

Question 10
1.0 Points

In spite of extensive Internet access worldwide, companies are not equipped to handle sales due to

A.language and cultural barriers.

B.difficulty handling the destination country’s import and tax regulations.

C.difficulty in handling export controls in the home country.

D.all of the above
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