Marketing Management

Marketing Management
select an industry and then base your answers on the chosen industry.

An industry is seen to consist of organisations offering a product / service or class of products / services that are close substitutes for one another, for example:

ï‚·
Motor Vehicle Industry
ï‚·
Retail Apparel Industry
ï‚·
Financial Services Industry
ï‚·
Fast Food Industry
ï‚·
Dairy Industry
ï‚·
Tourism Industry.

You may gather information on the chosen industry from various sources such as newspaper, websites, magazines……….
1. Provide a brief overview of the industry that you have selected for this assignment. ( 5 marks )

2. Identify and briefly describe the four trends in the macro environment that will have or recently had an influence on marketing activities on the above
selected industry. ( 10 marks )

3. Perform a detailed analysis of the competitive structure of the above industry. ( 10 marks )

4. Choose any one market segment in the above industry and list a brief profile of the said market and your marketing strategies for the product. (15 marks)

FOR YOUR ASSIGNMENTS TO BE DONE AT A CHEAPER PRICE PLACE THIS ORDER OR A SIMILAR ORDER WITH US NOW