Marketing Pricing tactics

Marketing Pricing tactics

Order Description
write about two pricing tactics for supermarkets in Australia:
(RD) and (EDLP):

(1) RANDOM DISCOUNTING (RD)
• Basic understanding/simple explanation (with advantages and disadvantages)
THEORY/S
• Process (HOW)
• The supermarkets aim of doing it (WHY)

REAL LIFE EXAMPLES
• E.g. Lemons are $1 but they’re not local produce, O’Lay is 50% off at Coles one week and then Woolworths the next
Please find More real life examples

(2) EVERYDAY LOW PRICING (EDLP)
• Simple explanation (with advantages and disadvantages)
THEORY/S
• Process (HOW)
• The supermarkets aim of doing it (WHY)