Marketing Strategies

This assignment focuses on the company’s marketing strategies.(The name of my company is X Graphics).I will merge this assignment at the end of the document Assignment1_4Merged because my professor wants them all in in one seamless document.  PLEASE make sure the last paragraph of Assignment1_4Merged flows well into the introduction paragraph of this assignment.

Write a three (3) page paper in which you:

Provide the following information about the marketing strategies:
a.    Discuss the company’s competitors, and its strengths and weaknesses.
b.    Determine the differentiation strategy in relation to the closest competitor.
c.    Explain whether the company’s intention is to be a leader or follower within the industry.
d.    Assess the macro-environmental issues (legal, technological, social, and economic) trends with which the company must operate.
e.    Identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend.
6.  Support your marketing plan with at least ten (10) reference sources that discuss the nature of the assignment.
(JUST AN FYI…the information below might be helpful with regards to writing the essay….I found this in the course syllabus)
The specific course learning outcomes associated with this assignment are:
•    Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps
•    Examine the different types of products in the marketing exchange process and create dynamic strategies for competing.
•    Analyze integrated marketing communications and its relationship to advertising strategy.
•    Design customer satisfaction evaluation processes and quality assurance measurements.
•    Develop strategies to assess performance and achieve marketing goals.
•    Examine the different types of products in the marketing exchange process and create dynamic strategies for competing.

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