Marks and Spencer in France

Order Description

This is an individual assessment.( select M&S in France market)

Using the organisation or product that you selected in assessment 1you have now to write a strategic market entry plan to launch the organisation or product in to the selected market.

Your plan needs to cover the following areas

• Market entry- what is the market entry strategy that would be most appropriate for the organisation or product in the international market. Justify this selection.

• Marketing mix-adaptation or standardisation of each element and what would the specific changes, if any, be

• Suggested organisation structure for managing the international operations and justify why this is the most appropriate

• Give a critical review of how logistics and supply chain would play a large part in the success or otherwise of this operation.

You should use recognised strategic international marketing models or frameworks as far as possible to present your information.

This is an individual piece of work.

Assessment brief number 7MK003 Global Marketing-Strategy and Practice Assessment 2

Module leader:        Sue Rennie    S.Rennie@wlv.ac.uk

Academic Year: 2014 2015

Sem 2

(Please delete as appropriate.  If “other” please specify)

Module assessment detail (approved at validation as amended by module modification)

Module code & title    7MK003    Global Marketing-Strategy and Practice

Module Learning outcomes:    Tick (?)

if tested here

LO1    Examine the strategic issues affecting an organisations success in the global marketing area.

LO2    Analyse contemporary global marketing strategy and practices across a variety of industries and products  to understand how decisions and research is underpinned by recognised international models and theories

LO3    Evaluate the strategic factors impacting on the decision to go global with marketing and evaluate their individual impacts on the supply chain i.e. logistics or make or buy decisions.

yes

LO4    Critically analyse the totality of global marketing decisions and their effect on the success of the business to business strategy adopted.

yes

Assessment types    Weightings (%)

Individual Report    60%

Assessment type, weighting and LOs tested by this assessment indicated in the shaded area above by a ?

Important requirements(Delete where appropriate, if other please provide detail)

Mode of Working:              Individual

Presentation Format:             4000 word individual report

Method of Submission:             Via MX student office

Mark requiredto pass this coursework:     50%

(Complete following detail)

Hand in date& time    Monday 11th May 2015 via MX student office

Date & method by which you will receive feedback    Following this feedback will be available for collection from MN reception from 15th June 2015

Resit/retrieval date    20th July 2015

Assessment limits (in accordance with UWBS assessment tariff)

4000 word individual report including appendices

Do clearly state your student number when submitting work but do not indicate your name.Always keep a copy of your work.Always keep a file of working papers (containing, for instance, working notes, copied journal article and early drafts of your work, etc.) that show the development of your work and the sources you have used.You may need to show this to tutor at some point so notes should be clear and written in English. This is an important requirement. There may be circumstances where it is difficult to arrive at a mark for your work. If this is so you may be asked to submit your file within 3 working days and possibly meet with your tutor to answer questions on your submission.

Explanation of submission requirements and further guidance

•    Assessmentsare subject to a word limit to ensure consistency of approach across all modules. Your work should not exceed the limit indicated (excluding references and appendices). Do not feel that you have to “achieve” this word count in your work.  What is important is that the work satisfies the stated learning outcomes which are articulated through the assessment criteria (see following page).

•    Care is taken to ensure that work has been marked correctly. Checks are conducted by both a second lecturer and an independent expert from outside the University on batches of work.

•    Your work will not be returned to you but you will receive detailed feedback explaining how your mark has been arrived at and how your work could have been improved upon.

•    Always use the Harvard style referencing system. The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies and develop your academic skills including a guide to Harvard referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx

•    Expensive or elaborate bindings and covers for submissions are not required in most instances. (Refer to guidelines however in the case of dissertations).

•    The Business School has a policy of anonymous marking of individual assessments which applies to most modules.  You should not identify yourself directly in the work you submit and you may need to use phrases such as “the author of this assignment ….”in the detail of your submission.

Avoid academic misconduct

Warning: Collusion, plagiarism and cheating are very serious offences that can result in a student being expelled from the University.  The Business School has a policy of actively identifying students who engage in academic misconduct of this nature and routinely applying detection techniques including the use of sophisticated software packages.

•    Avoid Collusion. The Business School encourages group working, however to avoid collusion always work on your own when completing individual assessments.  Do not let fellow students have access to your work at any stage and do not be tempted to access the work of others.  Refer to your module tutor if you do not understand or you need further guidance.

•    Avoid Plagiarism. You must use available and relevant literature to demonstrate your knowledge of a subject, however to avoid plagiarism you must take great care to acknowledge it properly.Plagiarism is the act of stealing someone else’s work and passing it off as your own.  This includes incorporating either unattributed direct quotation(s) or substantial paraphrasing from the work of another/others.  For this reason it is important that you cite all the sources whose work you have drawn on and reference them fully in accordance with the Harvard referencing standard. (This includes citing any work that you may have submitted yourself previously).  Extensive direct quotations in assessed work is ill advised because it represents a poor writing style, and it could lead to omission errors and a plagiarism offence could be committed accidentally.

•    Avoid the temptation to “commission” work or to cheat in other ways. There are temptations on the internet for you to take “short cuts”. Do not be tempted to either commission work to be completed on your behalf or search for completed past academic work.

When you submit your work you will be required to sign an important declaration that the submission is your own work, any material you have used has been acknowledged and referenced,  you have not allowed another student to have access to your work, the work has not been submitted previously, etc.

Assessment Brief/ Task

The detailed requirements for this task are as follows:

This is an individual assessment.

Using the organisation or product that you selected in assessment 1you have now to write a strategic market entry plan to launch the organisation or product in to the selected market.

Your plan needs to cover the following areas

•    Market entry- what is the market entry strategy that would be most appropriate for the organisation or product in the international market. Justify this selection.

•    Marketing mix-adaptation or standardisation of each element and what would the specific changes, if any, be

•    Suggested organisation structure for managing the international operations and justify why this is the most appropriate

•    Give a critical review of how logistics and supply chain would play a large part in the success or otherwise of this operation.

You should use recognised strategic international marketing models or frameworks as far as possible to present your information.

This is an individual piece of work.

You will need to submit a paper copy of your work and a copy on a CD through the student office in MX building and gain a receipt for it. There is no electronic submission of work on this module.

The following information is important when:

•    Preparing for your assessment

•    Checking your work before you submit it

•    Interpreting feedback on your work after marking.

Assessment Criteria

The module Learning Outcomes tested by this assessment task are indicated on page 1. The precise criteria against which your work will be marked is as follows:

A good quality assignment will:

•    Demonstrate your knowledge and understanding of the theoretical issues involved including the use of models or concepts to illustrate your answer.

•    Include evidence of appropriate application of international marketing concepts

•    Justify why the selection criteria both macro and micro are relevant to the chosen product/company in the elimination of potential markets

•    Provide reference to literature searches with all readings fully listed

•    Demonstrate an awareness of the principal issues surrounding the topic area.

•    Underpin recommendations with suitable and current statistics.

Performance descriptors

Performance descriptors indicate how marks will be arrived at against each of the above criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated.

Information Services offer support and guidance to help you with your studies and develop your academic skills http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx

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