McDonalds, Inc. & Restaurant Brands International

McDonalds, Inc. & Restaurant Brands International, Inc The comprehensive project is an individual project analyzing financial statements of two companies–McDonald’s (MCD) & Restaurant Brands International (QSR)—the parent company of Burger King. Since the acquisition of Burger King by Restaurant Brands International occurred in 2014, you will need to prepare pro formas combining Tim Hortons—another QSR company—and Burger King for 2014.
The project will be a seven-page narrative analysis of the companies using your data to analyze and compare the two companies–discussing the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of the companies. This narrative should be written as a research paper, with the vertical analysis, horizontal analysis, and ratios placed in the appendix to your paper. (Note the appendix is not counted in your seven-page analysis.) In your analysis you must refer to the information in the appendix. Furthermore, no pictures are allowed in the narrative analysis. Any narrative analysis that has a 25% in Turnitin will be rejected and the assignment score will be recorded as a zero (plagiarism). For each of these companies, you must provide the following:Vertical Analysis on Balance Sheet, Income Statement, and Statement of Cash Flows of the two companies. Discuss any issues that you find.
Horizontal Analysis on Balance Sheet, Income Statement, and Statement of Cash Flows of the two companies. Discuss any issues that you find.
A comparative analysis of financial ratios of the two companies—you must provide at least 6 ratios for each company. Provide the rational for the ratios chosen for your analysis in the narrative. Provide any assumptions you made in your analysis in the narrative.
FormatThe paper must be in APA 6 format using a 12 pt font.
The vertical analysis, horizontal analysis, and ratios are placed in the appendix to your paper
As a minimum, provide three (3) cited sources used in analysis—and properly include them in your reference list.
The seven-page total does not include: Title page, table of contents, reference page, and appendix. However, these sections of the paper may extend the total number of pages by 10 to 15 pages. Financial data for the project can be acquired from online sources for the horizontal, vertical, and ratio analysis.

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