Outback Steakhouse: Going International Case Study
Write a brief assessment (two pages) of the Outback Steakhouse case found in the Robert M. Grant (2013) Text, Contemporary Strategy Analysis: Text & Cases (8th ed.). Pay particular attention to the following questions:
What are the basic elements of Outback’s plan for going international?
What do you see as the strengths and weakness of this plan?
What changes to the plan would you recommend to Connerty?
Given what you know from the case, do you think Outback should try the international journey?
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