Porter’s Five Forces Theory

“Porter’s Five Forces Theory” Please respond to the following:

From the first e-Activity, describe Porter’s Five Forces Model of industry competition. Give your opinion on how the various barriers to entry are relevant to global
marketing.
From the second e-Activity, choose a global company in a competitive industry that you are familiar with, and complete each area of the Five Forces MS Excel template
for the company that you have chosen. Discuss the process that led you to decide upon the chosen factors and the manner in which they align themselves with Porter’s
Five Forces Theory. Note: The Five Forces MS Excel template can be found in the online course shell.
(Watch the video titled “Michael Porter – on Five Forces Model” (13 min 12 s). Be prepared to discuss. Video Source: Marketing FAQ, (2011, December 15).
Michael Porter- on Five Forces Model [Video file]. Retrieved from here. This video can also be viewed below. Read the article titled, “Porter’s Five Forces – A Model
for Industry Analysis”, located here. Be prepared to discuss. )
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