Principles of marketing

Principles of marketing

Principles of marketing

Our first assignment was about topshop, we included analysis about the store including background information, swot and pest etc…. Its 1000 words and Double-spaced,
you have to use the same brand used before, so Topshop. Then you must choose 2 topics from the below list and reflect on the firm’s current practices. Please provide
recommendation/ Implications.
1. Business orientation (sales orientation versus market orientation)
2. Ability to take advantage of its environment
3. Ability to understand its customers and consumers
4. Ability to conduct market and marketing research a
5. Ability to formulate effective STP strategies
6. Ability to formulate appropriate marketing mix for its product/s
7. Ability to formulate effective product strategy (i.e. new product development, portfolio management, and / or branding)
8. Ability to formulate effective pricing strategy
9. Ability to formulate effective promotional strategy
10. Ability to formulate effective distribution strategy
11. Service performance
12. Ability to market to international markets

Assessment criteria explained:
– Reflection undertaken on the 2 chosen topics
l Students’ ability to reflect academically on Brand X’s current practices within the two topics they have chosen from the list on p.11.
l Academic theories and examples should be employed.
– Implications and recommendations for the company
l Based on the reflection, what are the implications / suggestions for Brand X in the next one to three years?
-Referencing
l Whether appropriate referencing method was used
-Structure and layout
a. Whether the guideline (word counts, layout) has been followed
b. Whether the essay is structured and presented in a logical, professional and consistent manner

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