Product description
a 300-word description for the product or service for which you will develop a North American marketing strategy during MKTU 301. Once approved, you will use this product or service for the Marketing Project assignments in the Weeks 3 – 8. In describing your product or service, be specific:
What is the product or service and why is it appropriate for selection?
If the product or service will compete with one that already exists, how will you change it to be different? What is your competitive edge?
If the product or service doesn’t exist today, what need does it fill? Why would the product or service be successful?
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