Qu?nt?s is f??ing ??m??titi?n in ? d?m?sti? m?rk?t fr?m Virgin. F??? th? m?rk?t ?ith?r ?r??t th? v?lu? ?r r?du?? th? ?ri??. ?h?y h?v? h?bs?n’s ?h?i??. D?mn if y?u d? ?r if y?u d?n’t. Using ?r?du?t m?? ???l?in h?w Qu?nt?s ??n su???ssfully r?-?ugm?nt t? m?k

Quantas is facing competition in a domestic market from Virgin. Face the market either creat the value or reduce the price. They have hobson’s choice. Damn if you do or if you don‘t. Using product map explain how Quantas can successfully re-augment to make a product different again Virgin within consider as top value in domestic market. ldentify your answer

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