Research is being conducted to investigate the impact social media has on small and medium enterprises in the United Kingdom. I therefore request for your attention and cooperation for this study.

Research is being conducted to investigate the impact social media has on small and medium enterprises in the United Kingdom. I therefore request for your attention
and cooperation for this study.
I am required to carry out this research to investigate the impact of social media on enterprises in the United Kingdom. I hereby request for your attention and
cooperation during this study. You are required to voluntary sign this consent document to take part in this study. Upon signing the consent document, you are kindly
requested to give genuine and accurate information on the questions you are asked. You are assured that the information given will remain confidential and anonymous.
The questionnaire entails three main parts. Part one looks into the online business performance. Part two asks questions about the social media performance, and part
three asks you about the overall business performance that is enhanced by the social media.
Kindly tick the correct answer and give your opinion to the open-ended questions.
Thank you in advance.
Note that you do not need to write your name on this questionnaire.

General Respondent’s Information: Tick where necessary
1. Gender
Male { x } Female { }

2. Age
(a) 20-30 { x } (b) 31-40 { } (c) 41-50{ } (d)Above 50 years{ }

3. Marital Status
(a) Single { x } (b) Married { }

4. (a) Occupation
(i) Self-employed { } (ii) Employed { x } (iii) Unemployed { }
(b) If self-employed/employed, please specify your occupation

5. Number of employees? ____________40__________

Part 1: Online Business Performance Assessment
1. When measuring the online business performance, do you consider the organization goal? Yes ( ) No ( x )

b) Which metrics does the organization use to measure the online business performance?
a) Gross margin ( x )
b) Conversion rate ( )
c) Value per visit ( )
d) Subscriber growth rate ( )
e) Average order size ( )
f) Cart Abandonment Rate ( )
g) Percentage of Mobile Visits ( )
h) Value per visit ( )
3. Depending on the metrics you use, rate the success of the online business performance?
Tick the appropriate box
metrics Below average average above average
Value per visit
Percentage of Mobile Visits
Cart Abandonment Rate
Average order size
Subscriber growth rate
Value per visit
Conversion rate
Gross margin x
Part 2: Social Media Assessment
4. What social media types does the business have?
Twitter ( ) Facebook ( ) Google+ ( ) LinkedIn ( x ) Specify others_____________________________________________________________________________

B) According to your own research and findings do you feel that the social media approach increase the organization sales volume?
The new setting trend in Dubai definitely has been the use of social media, especially for new and upcoming businesses. Instagram and Facebook tends to capture a
younger target market, while the older generation tend to use LinkedIn instead.

C) Indicate the satisfaction level that social media has had
Dissatisfied, less satisfied, and satisfied, more satisfied. Tick where necessary
factors dissatisfied Less satisfied satisfied More satisfied
Increase sales volume x
Followers positive responses x
Bounce rate x
Revenue generation x
Operational savings x
Customer experience x

D) Do you often engage with customers online?
_In rare cases, yes, however most of the communication tends to be over emails and telephone calls

Part 3: Overall Business Performance
In your own opinion, does the business increase revenue generation through internet and social media marketing?
Most definitely, as mentioned above , if the target are a younger generation the social media revolution most definitely increases the revenue generated from customers
What are the key performance indicators that show the overall business performance? _Sales and profit obviously come first, but key customer relations and retrieving
loyal customers is essential to the performance indicators of employees.
Part 4: Individual assessment
How many years have you been dealing with online platforms for businesses?
_____________N/A_______________________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________________________________

B) Do you have any qualifications related to the field of social media? If so please note below
Yes, I have personally interned in Google and found out a lot about Google Plus services, however they have not been implemented in the company as of yetC) Is it
necessary to have qualifications to implement a successful social media strategy?

The young generation today are mostly competent in social media on their own, so qualifications are helpful of course but no deemed necessary
Part 4 Implication’s on the economy
When conducting online strategies do you feel it’s important to hire employees who may have sufficient knowledge in this area.
Yes ( x ) No ( )
Has your business hired further assistance for implementing social media strategies?
Yes ( ) No ( x)
b) Using social platforms or online trading websites has sales increased in to foreign markets.
Yes ( ) No ( x )
List the foreign markets have you seen significant sales in as a result of using online social platforms?
__________________________________________N/A__________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________________________________
Has the use of social media helped in creating a stronger management?
Since most managers in our company tend to be old fashioned, it has had negligible effect in the higher up positions

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