softer’ behavioural aspects are so important in consultancy.

Peter Checkland developed Soft Systems Methodology because he saw the limits of applying traditional ‘hard’ analytical methods to solving complex, messy problems in the real world. In your essay, explore why these ‘softer’ behavioural aspects are so important in consultancy. How do ‘soft’ methods help to structure the problem in the first place and go on to develop solutions? How will you convince your client to invest time in these methods especially when they may be more comfortable with a more quantitative analytical and numbers based approach? Where appropriate, illustrate your points with reference to problem situations you are familiar with or that are in the media or press.

with a drowing of SSM + add tables and diagrams in the index
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