Statistics
Use SPSS software process and analyze the data from questionnaire
1. Use SPSS software the data from questionnaire; 2. Use SPSS software file to process and analyze the data from questionnaire; 3. Data screening and integration and Output the data and viewer by SPSS; 4. Draw the graph, table, chart to show the relationship and result; 5.Write down each variable relationship; 6. Based the Hypotheses: H1: Students from Hong Kong who have experience of living in the UK have a different perception of Brand between students from Taiwan who live in the UK
H2: Students have difference perceptions because of their difference answers about factors affecting brand equity. To test the Hypothesis. 7.Discussion the finding [Use the SPSS software file and word file to show the project]
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