STRATEGIC MANAGEMENT

STRATEGIC MANAGEMENT
Questions
1. Identify the main environmental forces that affect the global pharmaceutical industry. Use
scenario planning techniques to consider the key drivers of change that will affect the
global pharmaceutical industry in the future.
2. Analyse the Five Forces framework to identify environmental forces affecting the global
pharmaceutical industry. Do these forces differ by industry sector and where would you
place the different sectors in the industry life cycle?
3. Identify strategic groups within the global ethical pharmaceutical industry. Describe the
strategic choices made by Pfizer from 2008 onwards and comment on what might have
been the drivers behind these choices and how successful they were.
4. How has the ‘strategic customer’ evolved over time for global pharmaceutical
companies? What is the impact on industry critical success factors?
5. What is the prevalent ‘ethical stance’ in the pharmaceutical industry? Create a stakeholder
map for the pharmaceutical industry and consider what actions the industry could take to
engage more effectively with its stakeholders.

The questions are equally weighted and the answers have to be written in essay style.
Your responses should reflect your knowledge and understanding of the concepts, tools and
techniques covered in the Strategic Management module. You should also demonstrate your
skills and abilities to analyse data and information that you have obtained from a variety of
up-to-date, high quality sources. Stronger answers will demonstrate an ability to exercise
independent critical thinking. Full in-text citations and references, using the Harvard
referencing style, are required.

FOR YOUR ASSIGNMENTS TO BE DONE AT A CHEAPER PRICE PLACE THIS ORDER OR A SIMILAR ORDER WITH US NOW