Strategic Manangement – Walmart

This assessment analyzes the General Environment Analysis of Wal-Mart : Identify the broader situation affecting the company including
demographics, technology, innovation, competitors etc.

1. Make a General comparative analysis/statement with other

competitors (Sears,Costco,Target) in the market in terms position and differences, customer service.
2. need talk about the whole

industry including all major players/ competitors in the industry and show where your selected company stands.
3. Project should present

a global information/market share and how it is performing overall/globally. You can show regional or country specific information as
well.

Lists of required texts/readings

Prescribed Text: Copies are available in the bookshop and library.

Hill, Charles and Jones, Gareth

(2010). Strategic Management: An Integrated Approach.

OH: South-Western Cengage Learning.

Wheelen, Thomas and Hunger, David (2008).

Strategic Management and Business Policy. Upper

saddle River, New Jersey: Pearson Prentice Hall.

Hitt, Michael; Ireland, Duane and

Hoskisson, Robert (2008). Strategic Management:

Competitiveness and Globalization- Concepts and Cases. OH: South-Western Cengage

Learning.

Johnson, Gerry; Scholes, Kevan and Whittington, Richard (2008). Exploring Corporate Strategy.
London: Prentice

Hall.

Thompson, Arthur; Peteraf, Margaret and Strickland, A. (2010). Crafting and Executing Strategy:
Concepts and Reading. New York:

McGraw Hill.

Dess, Gregory; Lumpkin, G. and Eisner, Alan (2008). Strategic Management: Creating Competitive
Advantages. New York: McGraw

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