Subway and the challenges of franchising in China

Case presentation
Subway and the challenges of franchising in China

Additional discussion questions
• Intel is the world’s largest semiconductor company and inventor of the microprocessors found in many personal computers. Intel combines advanced chip design capability with a leading-edge manufacturing capability. The firm is well known for innovative R&D and products. Intel does much of its manufacturing in China, to take advantage of low-cost labor and an educated workforce capable of producing knowledge-intensive products. Intel has stepped up R&D activity in China and collaborates with Chinese firms in new-technology development.
o What strategies and proactive measures can Intel management take to safeguard its interests?

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