The effect of corporate social responsibility initiatives on consumer purchase behaviour and consumer loyalty

The effect of corporate social responsibility initiatives on consumer purchase behaviour and consumer loyalty

Instructions
Topic: The effects of corporate social responsibility initiatives on consumer behaviour
Write a 1200 words Literature Review on how corporate social responsibility initiatives affect consumer behaviour. Reference to at least 20 academic sources and list
them in a reference list at the end of your report.

Questions that need to be addressed in the literature review:
1. What is corporate social responsibility? (give a brief definition no more than 50 words)
2. How do consumers perceive/react to corporate social responsibility?
3. What are the dimensions of corporate social responsibility?
4. How do different dimensions of corporate social responsibility affect consumers’ response?
5. What is purchase decision?
6. Do corporate social responsibility efforts result in consumers’ purchase decisions?
7. What is consumer loyalty?
8. Do corporate social responsibility efforts result in consumer loyalty?
***Note: I have already attached some reference materials that might prove useful for writing. Please refer to them if you need to reference sources in the literature
review.

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