Themed Touring Route

You are a tourism planner for a consulting company based in Kamloops, BC.Tourism Kamloops is interested in developing themed touring routes for visitors in their respective regions. Your work assignment is as follows:

1 Complete a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) of the tourism product in your region
2 Identify an opportunity for a themed touring route based on your product analysis. This can be a driving route or a walking route.
3 Use Google Maps to generate a map for your themed touring route.
4 Print in colour and present your mini-guide
5 Be prepared to present your idea to a number of employees from the respective organisations
6 Submit your SWOT analysis framework and your Miniguide for evaluation.

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