Topic: Economics

ECON545 Paper Project 1

The Microeconomic Paper tests your ability to apply economic principles to a business decision. Select
one situation from the items outlined below: A to D. Complete the paper on the selected situation as
specified below. The completed paper is a professional report and is due in Week 3 (150 points). See
the grading rubric at the end of this document. Be sure to use the DeVry library for finding data;
avoid questionable sources, such as Wikipedia.

The following is a list of the specific required information, research, graphs, and math to be included
in each answer regardless of the scenario chosen.

1. Demand Determinants:
a. Each individual determinant analyzed for your situation, with examples applicable to your situation
(2 points each) and research (1 point each) showing current demand data or most recent past data,
except for the expectations determinant in which you need to use data estimating future market
conditions.
b. (10 points) Price Elasticity of Demand facing you in your scenario, including actual calculation of
it using the midpoint formula. If you can’t find data, then determine the price elasticity from the
characteristics and make up numbers to use. Be sure to identify this if you use this approach. This
will help you in deciding the slope of your demand curve below.
c. (5 points) Graph the demand facing your situation. Note that this requires information from the
supply determinant analysis before deciding how to draw the curve(s), as you may need a separate MR
curve.
2. Supply Determinants:
a. Each individual determinant analyzed for your situation, with examples applicable to your situation
(2 points each) and research (1 point each) showing current supply data or most recent past data,
except for the expectations determinant in which you need to use data estimating future market
conditions.
i. (20 points) You need to be very specific in the cost of production determinant to identify fixed,
variable, and marginal cost in order to derive your supply curve for the graphing component. You will
need to explain and show how profit maximization or loss minimization output and price are determined.
You will need to do the math using actual figures [cited] or your own estimated figures [identified as
such] and explain why you expect short run economic or normal profits, acceptable loss or temporary
shutdown, and how you will know which it is.
ii. The number of sellers determinant must contain your analysis of the kind of market structure in
which your firm or labor service will be sold.
b. (10 points) Price Elasticity of Supply you have based on the cost of production changes as output
changes, including actual calculation of it using the midpoint formula. If you can’t find data, then
determine the price elasticity from the characteristics and make up numbers to use. Be sure to identify
this if you use this approach. This will help you in deciding the slope of your supply curve.
c. (5 points) Graph your supply situation using the numbers from your earlier cost of production
analysis.
3. Recommendations—(40 points) what are your recommendations explained by your analysis?
4. Paper presentation—(10 points) good format, citations, lack of spelling errors, etc.

Situation A

Jenny, your niece, is a smart high-school student who wants to make intelligent choices for her future.
Hearing of your course in business economics, she has e-mailed you asking for advice on whether to
become a doctor and on the best location to practice it. She recognizes the high costs of tuition and
the years of study involved in becoming a doctor. She wants to evaluate if that career choice is an
optimal decision for her, so she has asked you for advice.

Grading Rubric

Section Points earned Points Description
Paper Presentation
10 Good format, citations, lack of spelling errors, etc.
Correct Title page and Reference pages
Relevant Data: Demand: 30 points

Supply: 50 points
80
Demand Determinants and Research Data (15 points)
Price Elasticity of Demand (10 points)
Graph of Demand (5 points)

Supply Determinants and Research Data (15 points + Profit Max/Cost of Production Analysis = 20 points
for total of 35 points)
Price Elasticity of Supply (10 points)
Supply graph (5 points)
Recommendations 40
What are your recommendations explained by your analysis?
Total 130 A quality paper meets or exceeds these requirements

You decide to educate yourself about the market for physicians in terms of supply and demand,
elasticity, costs of production, pricing, and economic or normal profit or loss. You want to provide
Jenny with the most informed advice possible.

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