A Rotten Apple

“A Rotten Apple?” Please respond to the following:

Watch the following 2013 Bloomberg’s video
Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.
For reference, review the supplemental article on Michael Porter’s Five Forces.