Apple -content– 1- How has Apple performed in the PC industry? What is your evaluation of its performance in the PC business? 2- Assess Apple’s iPod, iTune and iPhone, iPad, iWatch and ApplePay strategies and performance. How would you compare them to its Mac strategy? 3- How durable is Apple’s current success and industry position? What threats does it face? What would you recommend? Keep in mind • How did Apple develop its superior performance in a rapidly changing technology environment? • How Apple has been able to obtain superior performance over a fairly long span of time, over at least the decade 2000 through 2010. • How sustainable is Apple’s advantage? • After Steve Jobs Death, what are the advantages that Apple has, have led to its success, and how sustainable are these advantages going forward, given that in any industry with high profitability, your competitors are watching you, trying to imitate you, trying to catch up with you and obtain some of those same profits for themselve

2016-09-21