Creating Shared Value of Marketing Project

Writer Deadline: August 3, 2015, 2300HRS

Essay on Creating Shared Value of Marketing Project

Please explain the concept of ‘Creating Shared Value’ (CSV).

Make sure that you identify the different levels of CSV, and provide examples of how these can be applied in business.

Discuss the strengths and limitations of CSV, and implications from your analysis for social responsibility efforts, and for marketers.

Note that relevant reading materials need including journal articles and diagrams on Creating Shared Value.

Essay on Creating Shared Value

• Please explain the concept of ‘Creating Shared Value’ (CSV).

• Make sure that you identify the different levels of CSV, and provide examples of how these can be applied in business.

• Discuss the strengths and limitations of CSV, and implications from your analysis for social responsibility efforts, and for marketers.

The individual assignment is to be completed in essay format, and the word limit is 2,000 words (+/- 300 words). Please make sure to use appropriate academic and other relevant references in your essay, and to cite supporting evidence for any statements and/or arguments made in the essay.

Note that relevant reading materials including journal articles, lecture slides, and diagrams on Creating Shared Value. Please consult these and other sources to assist with the writing of your essay.

Your essay will be marked out of 100 against the following criteria:

– Explanation and understanding of the key theoretical concepts of
Creating Shared Value (CSV).
– Appropriate identification and explanation of the different levels of CSV.
– Application of CSV to case examples in business.
– Critical analysis of the strengths and weaknesses of CSV.
– Discussion on the implications for social responsibility efforts and for marketers based on your analysis.
Quality of written communication (structure, formatting, spelling, grammar, readability of the essay).