Marketing Report

Assignment type Reports
Discipline Marketing
Description Following on from your research relating to MacDonald’s and it’s global marketing operations, you should now look to broaden your research in terms of different types of markets (and organisations), ‘foot traffic’ vs online, new ‘millennia’s’ and the ‘Digital Generation’, International Marketing NPD and cultural buyer behaviour. 1. Focusing upon a Brand (of your choice), identify appropriate methods of market entry and discuss how these are applied by using an STP analysis. (50% of the mark) 2. Using recognised theory and research, develop a full marketing mix analysis aimed at international markets. Evaluate the benefits and problems of such and offer alternative methods in planning for international marketing activities.