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Assignment type Essay
Discipline Marketing
Description Deadline is 3:00 pm, 17 July Essay Questions 1) Identify and define the traditional four Ps. Also identify the new four Ps and the reason for developing the new interpretation. 2) Describe the steps in the Marketing segmentation process. Answer both essays in a 2 page (total for both questions) APA formatted paper using the text, supporting text materials (chapter summaries and Powerpoints), class articles and outside material as sources. Ensure you put a proper title page on the assignment and a reference page listing all your sources.