The Organisational Environment – Case Study

Assignment type Coursework / Assignment
Discipline Business and Management
Description Module Learning Outcomes 1. Define the nature and purpose of an organisation ? 2. Outline a range of organisational theories ? 3. Examine significance of Corporate Social Responsibility and business ethics in organisational settings ? 4. Analyse the various environmental factors that affect an organisation, including the political, economic, social, technological, ecological, legal and international environment ? 5. Evaluate the impact of micro and macro environmental forces upon an organisation and its ability to achieve its objectives. ? Required Task Read the case study carefully and answer the questions mentioned below. Marks for each question are shown on the question paper. As a guide you should be aiming to write 2,500 words in total. Background RB http://www.rb.com/home, Cillit Bang to Strepsils giant formerly known as Reckitt Benckiser. Q3 revenues are up 6% to £2.2bn, with a good showing across its key markets apart from Brazil, which the firm admits remains ‘challenging’. CEO Rakesh Kapoor’s strategy of focusing on higher-margin consumer healthcare products received a fillip in the UK, with the regulatory go-ahead to merge K-Y (purchased from Johnson & Johnson last year) into its Durex business. Up from 16th last year and 53rd in 2013, RB’s marketing nous should propel it to even greater heights of admiration next year. http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=4b18da9d-e071-4cfa-906c-b76a522dc07c@sessionmgr198&vid=7&hid=128 Requirement 1. Define the nature and purpose of RB (10%, 300 words) 2. Discuss the organisational theories that RB practises (20%, 500 words) 3. Discuss the culture of RB and how this leads to its corporate social responsibility initiatives and underline the business ethics followed by the company – do not describe its CSR initiatives in detail (20%, 500 words) 4. Analyse and evaluate the impact of micro and macro environmental forces upon RB (internal and external factors) and its ability to achieve its corporate objectives. Use appropriate tools covered in the module to lead you to the right answer (50%, 1200 words) Guidance notes and considerations In all cases the report should be more than descriptive collations of individual submissions or library material (sources should be referenced in detail, notions alone are not acceptable); should illustrate relevant aspects of theory and accepted practices, and demonstrate thoughtful analysis and discussion of key issues. Marks will be lost of the report is poorly presented, structured or written. You will reference all sources. Your word count will include all quotes or citations. There is a 10% allowance on the word count. This means your report can be no less than 2250 words and no more than 2750, including quotes and references. This does not include the title or references. The word count is deliberately concise to encourage application of academic writing techniques. This is an exercise in making sound academic observations fully supported by evidence you have gathered. a